An IT blog is basically a personal writing or commentary online, usually in a personal format, about technology and/or technology-related topics. A blog is sometimes called a “tech journal”, but it is not necessarily a newspaper or magazine column devoted to the reviewing of only news and reviews of new technology or products. Blogs can be written by anyone wanting to share their knowledge about anything related to technology or computer technology. Usually, blogs are self-published by the blogger, although some larger companies do have a need for employee blogs, which may review new products or services.

An IT blog is an informative commentary or personal website posted on the Internet consisting of often informal, oftentimes topical text posts. Posts are generally displayed in reverse chronological order, with the latest post appearing at the top of the page, so the latest post at the top of this page often provides the most valuable insights or reports from within the industry. Because there are thousands of blogs and hundreds of individuals contributing to or participating in them on a daily basis, it is a great way for companies to find out what customers and other people in the industry are discussing on a regular basis.

Information that individuals need to know about cloud computing and other modern technologies can be found and discussed in a blog. For example, if a blog discusses cloud computing or how utilizing the cloud will save companies money, it may attract individuals who are considering cloud computing or those who already use cloud computing. On the other hand, if a blog is concerned with IT management or how to best utilize existing resources to achieve maximum productivity, it may be of interest to a different target audience. For example, if a blog talks about network security, it might attract IT managers, not IT department managers. In either case, blogs provide an excellent opportunity to interact with readers, answer questions, and provide insight into trends and new technologies.