Many businesses nowadays have IT departments, and many people who work within such departments are expected to have IT blogs. Such blogs are usually informal, usually in the nature of personal commentary about their jobs and daily activities. They can be written by IT professionals and are more popularly known as “IT news”. A blog also shares some of the same elements as the more traditional web log. Both types share similar characteristics, such as having daily posts, which generally cover a range of IT-related happenings throughout the day. Also, both types share the common characteristic of using words in a regular form, rather than in a formal tone.
Since blogs are informal and share some common characteristics with informal forms of writing, it is sometimes difficult to find a blog owner who understands the exact needs of the audience for this type of website and therefore has developed a blog specifically for that target audience. In addition, many blog owners are hesitant to use certain professional-type or “hierarchical” terminology that sounds too academic or elite to the audience. For example, many IT blogs tend to use language such as “we”, “us”, “my”, “us”, and similar language. These types of words can be very difficult for a business with a non-English audience to comprehend and can result in less than effective communication on IT blogs.
In addition to a blog that shares common characteristics with other online writing, such as nonfiction writing and blogging, an IT blog must also have a strong theme, which is generally IT-related in nature. Many blogs discuss hardware, software, virtualization, cloud computing, networks, security, and other IT topics that are of interest to the small business or home user. Therefore, a blog must have a defined topic area that can be expanded to fit any variety of topics that a business might need to discuss. It should be possible to discover enough information to allow the readership to participate in the discussion. Finally, the content must be clearly organized to make it easy for all readers to follow along with the conversation.