Blogs are one of the fastest growing trends on the Internet. In a very short period of time they have reached critical mass and are now the fastest growing segment of the information highway. The original purpose of blogs was to provide an online platform for people to express their opinions or experience on certain topics. But blogs today have changed significantly to become information portals with wide ranging topics such as business, politics, science, arts, health, and even sex. It is also commonly referred to as web logs or weblogs.
A blog is an informal discussion or personal web log posted on the World Wide Web, usually consisting of informal, often personalized blog posts. Blogs are typically displayed chronologically, with recent posts at the top, followed by older posts at the bottom. Many bloggers prefer to create a “contact page” where members can leave feedback, share links, or get in touch with other bloggers. Many people use blogs as part of their online portfolio and many people will leave contact information, such as a phone number or e-mail address, for prospective blog readers to contact them.
There are several ways to market your blog to reach a targeted audience. One way is to participate in discussion forums or mailing lists where you can connect with a large audience. Another way is to participate on social networking sites such as Twitter, LinkedIn, Facebook, and Digg, where you can attract a large audience that may be interested in your specific blog’s topic.